Marketplace & Amazon SEO
Get your products to the top.
On Amazon and other marketplaces, ranking is everything. We optimize your listings to climb the results and win more of the sales that follow.
Book a free listing auditToronto-based · Amazon, Etsy & marketplaces
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OPTIMIZED FOR
Why marketplace SEO matters
Shoppers don’t browse. They search.
On Amazon and other marketplaces, people type what they want and buy from the first results they see. Pages two and beyond barely exist. If your listing isn’t ranking for the searches that matter, you’re losing sales to competitors who optimized theirs, even when your product is better.
It’s where buyers search
Marketplaces are where people go ready to purchase, not just browse. Ranking there means reaching shoppers at the moment of intent.
The top results win
The first few listings capture the vast majority of clicks and sales. A small jump in ranking can mean a big jump in revenue.
Ranking compounds
Sales drive ranking and ranking drives sales. Once you climb, momentum keeps working in your favour.
What we optimize
Everything that ranks, and sells.
Keywords & listing copy
Titles, bullets, descriptions, and backend search terms tuned to what buyers actually type. The foundation of where you rank.
Images & A+ content
Visuals that sell the click.
Reviews & ratings
Earn more, the right way.
Pricing & buy box
Positioning your listing to win the buy box and the sales that come with it.
Backend search terms
The hidden ranking layer.
Category & browse nodes
Listed in the right place.
How it works
From buried listing to bestseller.
Step 01
Audit & research
We review your listings and competitors, then find the keywords and gaps with the most sales potential.
Step 02
Optimize listings
We rework titles, bullets, keywords, images, and A+ content to rank and convert across each marketplace.
Step 03
Boost conversion
We sharpen pricing, reviews, and the buy box so more of the shoppers who find you actually buy.
Step 04
Track & refine
We monitor rankings, conversion, and sales rank, and keep refining as competitors and demand shift.
Where we optimize
Wherever you sell.
Amazon is where most of the demand is, but we optimize listings across the marketplaces and stores that matter to you.
Amazon
The big one, full listing, keyword, A+, and buy-box optimization.
Etsy
Tags, titles, and attributes tuned for Etsy’s search.
Walmart Marketplace
A fast-growing channel with less competition.
eBay
Listing and search optimization for eBay’s marketplace.
Google Shopping
Product feed and data optimization to surface in shopping results.
On-site store search
Product and category optimization for your own Shopify or store search.
Our approach
Rankings that turn into revenue.
Plenty of sellers chase rankings with tricks that backfire. We build listings that rank because they genuinely sell.
Rank and convert
Ranking is pointless if the listing doesn’t sell. We optimize for both, because on marketplaces, conversion fuels ranking.
Built on real buyer search
We target the terms shoppers actually use to buy, so you meet real demand instead of guessing at keywords.
White-hat only
No fake reviews or tactics that risk a suspension. Just legitimate optimization the marketplaces reward.
Per-marketplace, done right
Amazon, Etsy, and Walmart each rank differently. We optimize for each on its own rules, not one generic template.
FAQ
Questions, answered.
01What is marketplace and Amazon SEO?
It’s optimizing your product listings to rank and convert in marketplace search, keywords, images, reviews, pricing, and more. Think of it as SEO for online stores like Amazon, Etsy, and Walmart.
02How is it different from regular SEO?
Regular SEO targets Google and the web. Marketplace SEO targets search inside selling platforms, which rank by relevance plus sales and conversion. Buyer intent is even higher there.
03Which marketplaces do you cover?
Amazon primarily, plus Etsy, Walmart Marketplace, eBay, Google Shopping, and on-site store search like Shopify, wherever your products sell.
04Do you handle Amazon specifically?
Yes. We optimize titles, bullets, backend keywords, A+ content, images, the buy box, and a reviews strategy, the full Amazon listing, not just keywords.
05Will this increase sales, not just ranking?
Yes. We optimize the listing to convert, and on marketplaces conversion feeds ranking, so the two reinforce each other. More sales lift you higher, which drives more sales.
06Do you run marketplace ads too?
This service is organic listing optimization. Marketplace ads like Sponsored Products complement it nicely, and we can advise on and coordinate with them.
07How long until I see results?
Some listing fixes lift visibility within weeks. Ranking, reviews, and sales momentum build over time, and the gains compound as you climb.
08How do we get started?
With a free listing audit. We review your listings and keywords, show where you’re losing visibility and sales, and map the quickest wins. No pressure.
Let’s grow your sales
Get your products found and bought.
Book a free listing audit and we’ll show you where your listings are losing visibility and sales, and the fastest ways to climb.
Book a free listing auditWhat the audit covers
- Keywords your listings could rank for
- Listing and image gaps
- Conversion and review opportunities
- A plan to grow marketplace sales
Free · No obligation · Toronto-based