Display Advertising
Own the space around the content they love.
We place your brand in the right spots across the web, with creative built to get noticed and clicked.
Book a free ad auditToronto-based · Google Display & programmatic · Built to be seen
Why display works
Most people aren’t searching yet.
Search ads catch people at the exact moment they’re looking. But most of your future customers aren’t looking right now, they’re reading, watching, and scrolling. Display puts you in front of them anyway, and keeps you there until they’re ready. It’s how you get known before they need you, and remembered when they do.
Reach almost anywhere
Your ads appear across millions of websites, apps, and videos, so you can reach the right audience wherever they spend time.
Bring back the ones who left
Retargeting follows up with people who already visited you, the warmest audience there is, and gently pulls them back to convert.
Stay top of mind, affordably
Display impressions are inexpensive, so you can stay visible and build familiarity without burning through your budget.
What we run
Every kind of display ad.
Display Network campaigns
Banner and image ads across millions of sites and apps in the Google Display Network, targeted to the audiences most likely to care.
Retargeting
Win back past visitors.
Programmatic
Automated, precise buying.
Responsive display ads
One set of assets that auto-adapts to fit any ad slot, on any device.
Video display
YouTube & in-stream.
Native ads
Blends into the content.
How it works
From blank canvas to live everywhere.
Step 01
Audit & strategy
We review your goals and audience, then map the right mix of display, retargeting, and video.
Step 02
Creative & targeting
We design on-brand ad sets and build precise audiences by interest, behaviour, and placement.
Step 03
Launch
We set up tracking, fund the right channels, and push your campaigns live across the web.
Step 04
Optimize & report
We trim what’s wasting spend, scale what works, and report on reach, clicks, and conversions.
Where your ads show
In all the right places.
We place your ads where your audience already spends time, and keep them off the places they don’t.
Google Display Network
Millions of partner sites and apps, the backbone of display reach.
News & content sites
Premium articles and blogs your audience reads every day.
Apps & games
In-app placements that reach people on mobile, where they spend most of their time.
YouTube & video
In-stream and in-feed video placements that capture attention.
Native placements
Ads that match the look and feel of the site, so they feel less like ads.
Programmatic exchanges
Real-time buying across premium inventory beyond Google’s network.
Where display fits
It works at every stage.
Display isn’t just for awareness. The same channel carries people from first impression all the way to the sale.
Stage 01
Awareness
Get on the radar of people who fit your audience but have never heard of you yet.
Stage 02
Consideration
Stay in the running while they compare options, with consistent, on-brand reminders.
Stage 03
Retargeting
Bring back people who visited but didn’t act, and nudge them over the line to convert.
FAQ
Questions, answered.
01What is display advertising?
It’s visual advertising, banner, image, and video ads, shown across websites, apps, and video platforms through networks like the Google Display Network and programmatic exchanges.
02How is it different from search ads?
Search ads are text ads shown to people actively searching, high intent. Display ads are visual and shown while people browse, watch, and read, which builds awareness and retargets. They work best together.
03What is retargeting?
Retargeting shows ads to people who already visited your site or engaged with you, to bring them back. It reaches your warmest audience and is one of display’s highest-return uses.
04Where will my ads appear?
Across the Google Display Network and programmatic inventory: news and content sites, apps, YouTube and video, and native placements. We control where they show and exclude anywhere off-brand.
05Do you design the ads?
Yes. We create your display, responsive, and video ad sets in your brand, or build on creative you already have, so everything looks sharp and on-brand.
06How is display priced?
Usually by impressions (CPM) or clicks (CPC), plus your ad spend and our management. We scope the right budget for your goals on a free ad audit, with no obligation.
07How do you measure success?
By impressions and reach, clicks, view-through and retargeting conversions, and brand-lift signals, reported clearly so you can see what your budget is doing.
08How do we get started?
With a free ad audit. We look at your goals, audience, and any current campaigns, then map where display can win for you. No pressure.
Let’s get you seen
Put your brand in front of more buyers.
Book a free ad audit and we’ll show you where display and retargeting can win you attention, and customers.
Book a free ad auditWhat the audit covers
- Where display can win for you
- Retargeting opportunities you’re missing
- Creative and placement gaps
- A clear plan and budget guide
Free · No obligation · Toronto-based