App Store Optimization
Rank where people search for apps.
Most installs start with a search in the store. We get your app ranking for those searches and turn more views into downloads.
Book a free ASO auditToronto-based · App Store + Google Play
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OPTIMIZED FOR
Why ASO matters
A great app no one can find doesn’t grow.
There are millions of apps competing for attention, and most installs start with a search inside the store. If your listing isn’t optimized to rank and convert, even a brilliant app stays invisible. ASO is how you get discovered, and chosen, by the people already looking for what you do.
Most installs start with search
A huge share of downloads come from people searching the store. Ranking for those searches puts you in front of high-intent demand.
Visibility you don’t pay per click for
Unlike ads, organic store ranking keeps delivering installs without paying for every tap. It compounds over time.
It lifts your paid installs too
A sharper listing converts better for everyone who lands on it, so your paid user acquisition gets cheaper at the same time.
What we optimize
Everything that ranks, and converts.
Keywords & metadata
Title, subtitle, and keyword fields tuned to the searches that bring downloads. The foundation of where your app ranks.
Icon & branding
A standout, tappable icon.
Screenshots & video
Show the value fast.
Ratings & reviews
A smart, ethical strategy to earn more and better reviews, which lift both ranking and installs.
Description & localization
Speak every market’s language.
Listing conversion
Turn views into installs.
How it works
Research, optimize, test, repeat.
Step 01
Audit & research
We review your listings and competitors, then find the keywords and gaps with the most install potential.
Step 02
Optimize listing
We rework keywords, title, icon, screenshots, and description for both the App Store and Google Play.
Step 03
Test & iterate
We test icons, screenshots, and copy to see what drives the most installs, then keep the winners.
Step 04
Track & refine
We monitor rankings, conversion, and reviews, and keep refining as the stores and competitors change.
Where it gets you found
Every place people discover apps.
Optimized listings don’t just rank in search. They surface across the App Store and Google Play.
App Store search
Ranking for the terms iOS users search on Apple devices.
Google Play search
Ranking for what Android users search on Google Play.
Category & top charts
Climbing the rankings within your app’s category.
Browse & featured
Better positioned to be surfaced in curated and featured spots.
Suggested & related
Appearing alongside similar apps people already view.
Localized stores
Ranking in other countries and languages, not just your home market.
Our approach
Ranking and installs, the right way.
Plenty of ASO chases rankings with fake reviews and keyword stuffing. We build visibility that lasts.
Rank and convert
Ranking is only half the job. We optimize the listing so people who find you actually install, not just scroll past.
Test, don’t guess
We test icons, screenshots, and copy with real data, so listing changes are proven to lift installs.
White-hat only
No fake reviews, bots, or tricks that risk your listing. Just legitimate optimization the stores reward.
Both platforms, done right
The App Store and Google Play rank apps differently. We optimize for each on its own terms, not one-size-fits-all.
FAQ
Questions, answered.
01What is App Store Optimization?
ASO is improving your app’s visibility and conversion in the App Store and Google Play, through keywords, metadata, icon, screenshots, and ratings. Think of it as SEO for the app stores.
02How is ASO different from SEO?
The idea is the same, get found in search, but the platforms differ. SEO targets Google web search; ASO targets app store search, which has its own ranking factors and listing elements.
03Does it work for both Apple and Google Play?
Yes. They share principles but rank differently, Apple uses a dedicated keyword field, Google reads your description. We optimize for each platform on its own terms.
04Will ASO get me installs without ads?
Yes. Better ranking and a more convincing listing grow organic installs, and a sharper listing also makes your paid install campaigns convert better and cost less.
05What do you actually optimize?
Keywords and metadata, title and subtitle, icon, screenshots and preview video, description, ratings strategy, and localization, everything that influences ranking and installs.
06How long until I see results?
Some metadata changes show within weeks. Rankings, reviews, and momentum build over time, and we keep testing and refining as the stores and competitors change.
07Do you handle ratings and reviews?
Yes, ethically. We set up strategies to earn more and better reviews from real users, which lift both ranking and downloads. We never use fake reviews or bots.
08How do we get started?
With a free ASO audit. We review your listings and keywords, show where you’re losing visibility and installs, and map the quickest wins. No pressure.
Let’s grow your installs
Get your app discovered and downloaded.
Book a free ASO audit and we’ll show you where your listings are losing visibility and installs, and the fastest ways to climb.
Book a free ASO auditWhat the audit covers
- Keywords your app could rank for
- Listing and conversion gaps
- Icon, screenshot, and review opportunities
- A plan to grow organic installs
Free · No obligation · Toronto-based