Marketing Advisory
Know exactly where to focus.
A senior marketing mind in your corner, helping you set priorities, spend smart, and grow with a plan instead of guesswork.
Book a free strategy callToronto-based · Senior-level · Vendor-neutral
PLAN
THIS QUARTER’S PRIORITIES
1HIGH
2HIGH
3MED
WHERE THE BUDGET GOES
45%
30%
25%
Why advisory matters
Busy isn’t the same as effective.
Plenty of businesses are doing marketing, posting, boosting, running ads, redoing the website, without a plan tying it together. Effort goes up, results don’t. Most of the time it comes down to the same three things. Strategy is what turns activity into growth.
No clear strategy
Random acts of marketing with no through-line. Things get done, but nothing builds on the last thing.
Spread too thin
Every channel at once, none done well. Budget and attention scatter instead of compounding.
Flying blind
No clear priorities and no measurement, so it’s impossible to know what’s working or what to do next.
What we advise on
The big calls, made with clarity.
Marketing strategy & positioning
Who you’re for, why you win, and the through-line that makes everything else work harder. The foundation every other decision sits on.
Channel strategy
Where to show up, and where not to.
Budget & ROI
What to fund, and what to cut.
Brand & messaging direction
A clear story and voice your whole team and every vendor can run with.
Growth roadmap
Prioritized, in order.
Measurement & KPIs
Know what’s actually working.
How it works
From scattered to a clear plan.
Step 01
Discover
We learn your business, goals, and current marketing, what you’re doing, spending, and hoping to achieve.
Step 02
Diagnose
We pinpoint what’s working, what’s wasting money, and the biggest opportunities you’re missing.
Step 03
Strategy
We build the plan: your positioning, the right channels, where the budget goes, and clear priorities.
Step 04
Roadmap & support
You get a prioritized roadmap, and ongoing guidance to keep you and your team on track.
Ways to work together
Pick the level of support you need.
Whether you need a one-time plan or a senior voice on call, there’s a fit. We scope it together on a free call.
One-time
Strategy Sprint
A focused audit and a clear plan you can run with, on your own or with your team.
- Full marketing audit
- Strategy & positioning
- Prioritized roadmap
Ongoing
Fractional CMO
A senior marketing lead on call each month to set direction, guide decisions, and keep momentum.
- Monthly strategy & priorities
- Guidance for your team & vendors
- Ongoing review & course-correction
Project-based
Project Strategy
Strategy for a specific moment, a launch, a rebrand, a new market, or a big campaign.
- Go-to-market planning
- Campaign & launch strategy
- Channel & budget plan
How we advise
Advice you can actually trust.
No jargon, no agenda. Just senior thinking aimed at what’s genuinely best for your business.
Senior-level thinking
You work with experience, not a junior reading from a playbook. Real judgment on real decisions.
Independent & vendor-neutral
We recommend what’s right for you, even when that isn’t us. No pushing services you don’t need.
Tied to business outcomes
Advice anchored to revenue, leads, and growth, not vanity metrics or activity for its own sake.
Clear and actionable
Plans in plain language with clear next steps, so you always know exactly what to do.
FAQ
Questions, answered.
01What is marketing advisory?
It’s senior strategic guidance for your marketing: your strategy, positioning, channels, budget, and priorities. We help you decide what to do and in what order, separate from who does the work.
02How is it different from a marketing agency?
An agency executes campaigns. Advisory sets the direction. We give you the plan and the thinking behind it, and can guide your own team or your existing agencies. It’s the strategy layer above execution.
03Who is this for?
Founders and owners without a senior marketing lead, teams that need direction, and businesses that are scaling or feel stuck and want a clear, confident plan.
04Do you also do the marketing?
Advisory is strategy-first. We can guide your team and vendors, and if you want execution, Search Meets Social can handle it separately. Either way, the advice stays focused on what’s best for you.
05What does an engagement look like?
Three common shapes: a one-time Strategy Sprint, ongoing Fractional CMO support, or Project Strategy for a launch or initiative. We scope the right fit together on the call.
06How much does it cost?
It depends on the level of support and scope. We’ll talk through what you need on a free strategy call and scope it from there, with no obligation.
07Will you just push your own services?
No. We’re vendor-neutral. Our recommendations are based on what’s right for your business, even when that means pointing you somewhere other than us.
08How do we get started?
With a free strategy call. We learn about your business and goals, share initial thoughts, and figure out whether and how we can help. No pressure.
Let’s talk strategy
Get clear on your next move.
Book a free strategy call and we’ll talk through where you are, where you want to go, and the smartest path to get there.
Book a free strategy callWhat you’ll get on the call
- A read on where your marketing stands
- The biggest opportunities you’re missing
- A sense of where to focus first
- Whether and how we can help
Free · No obligation · Toronto-based