Social Media Strategy & Audit
Stop guessing. Start with strategy.
We grade your social presence, find what’s holding it back, and give you a clear plan, so your effort finally goes where it counts.
Book a free social auditToronto-based · Strategy, audit & roadmap
SOCIAL AUDITSAMPLE
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KEY FINDINGS
Why it matters
Posting without a plan is just noise.
Most brands stay busy on social without knowing what’s actually working. Effort goes into posts that don’t land, on channels that don’t fit, for an audience that isn’t quite right. A strategy and audit replace the guesswork with a clear picture and a plan, so every hour and dollar after this one works harder.
Guessing wastes time and money
Without a plan, you pour effort into posts and platforms that may never pay off. Strategy points your energy where it counts.
You can’t fix what you can’t see
An honest audit shows what’s working, what’s not, and why, so decisions are based on reality, not gut feel.
The right plan compounds
A clear strategy makes every future post, campaign, and dollar build on the last, instead of starting from scratch each time.
What’s included
A full read on your social.
Full presence audit
A deep review of your profiles, content, and performance across every channel, graded so you can see exactly where you stand.
Competitor analysis
See how you stack up.
Audience & positioning
Who you’re really for.
Channel strategy
Which platforms deserve your focus, and how to use each one to its strengths.
Content pillars & calendar
What to post, and when.
Roadmap & KPIs
A plan with clear targets.
How it works
From scattered to strategic.
Step 01
Audit
We review your profiles, content, and performance across channels, and grade where you stand today.
Step 02
Analyze
We benchmark you against competitors and pinpoint your real audience, gaps, and opportunities.
Step 03
Strategize
We define your channels, positioning, and content pillars, the plan tailored to your goals.
Step 04
Roadmap
You get a clear, prioritized plan with targets, ready to run in-house or with us.
What you walk away with
Not a slide deck. A playbook.
Every engagement ends with clear, usable deliverables you can act on, whether you run it yourself or hand it to us.
Audit scorecard
A clear grade on your current presence, channel by channel.
Competitor benchmark
How you compare, and where the openings are.
Channel strategy
Where to focus and how to use each platform well.
Content plan & pillars
Themes and a calendar so you always know what to post.
90-day roadmap
A prioritized plan of what to do first, next, and later.
KPIs & measurement
The metrics that matter, so you can track real progress.
Our approach
Strategy you’ll actually use.
Too many audits end up as a polished deck that gathers dust. Ours is built to be picked up and run.
Insight, not vanity metrics
We look past likes to what drives real outcomes, and tell you the truth, even when it isn’t flattering.
Tailored to your goals
No templates. The strategy is built around what you’re actually trying to achieve, and your real resources.
Actionable, not abstract
Every finding comes with a clear next step. You’ll know exactly what to do on Monday morning.
Run it your way
The plan is yours. Execute it in-house, hand it to us, or anything in between. No strings attached.
FAQ
Questions, answered.
01What is a social media audit?
It’s a structured review of your social presence, your profiles, content, performance, audience, and competitors, to see clearly what’s working, what’s not, and why.
02How is this different from your social media marketing service?
This is the strategy and diagnostic layer: audit, plan, and roadmap. Social media marketing is the ongoing management and execution. This usually comes first, then you or we run the plan.
03What do I actually get?
A clear set of deliverables: an audit scorecard, competitor benchmark, channel strategy, content pillars and plan, a 90-day roadmap, and the KPIs to track. A playbook, not a vague deck.
04Do I have to sign up for ongoing management?
No. The strategy is yours to keep and run however you like, in-house, with another team, or with us. There’s no obligation to continue.
05Which platforms do you audit?
The ones that matter to you, Instagram, TikTok, LinkedIn, Facebook, Pinterest, YouTube, and more. We focus on where your audience actually is.
06How long does it take?
The free audit is a quick snapshot. A full strategy engagement typically takes a couple of weeks, depending on how many channels and how deep you want to go.
07We’re just starting out. Is this still useful?
Very. With no presence yet, it becomes pure strategy: who to target, which channels to pick, and what to post, a clear roadmap from zero instead of guessing.
08How do we get started?
With a free social audit. We give you a quick snapshot of where you stand and the biggest opportunities, no pressure, no obligation.
Let’s get you clarity
See where you stand, and where to go.
Book a free social audit and we’ll give you a snapshot of your presence, how you compare, and your biggest quick wins.
Book a free social auditWhat the audit covers
- A snapshot of your current presence
- How you compare to competitors
- Your biggest quick wins
- Where a full strategy would take you
Free · No obligation · Toronto-based