User-Generated Content
Content that looks like a friend, not an ad.
We connect you with creators who make authentic, native-style videos your brand owns, the kind people actually watch, trust, and act on.
Book a free UGC strategy callToronto-based · UGC creators & strategy
UGC
Why UGC works
People trust people, not polished ads.
Audiences have learned to scroll past anything that looks like an ad. What stops them is content that feels real, a person like them, talking like a friend. UGC gives you that authenticity at scale: native content your brand owns and runs anywhere, built to earn attention and trust the way a glossy commercial no longer can.
Trust beats polish
A real person’s recommendation lands harder than any studio ad. Authenticity is what makes people stop, watch, and believe.
It performs in ads
Native, creator-style content tends to outperform polished ads on social, because it blends into the feed instead of interrupting it.
You own it
Unlike an influencer’s post on their page, UGC is yours, to run in ads, on your site, and across channels as much as you like.
What we do
Creators, content, and rights, sorted.
Creator sourcing & briefs
We match you with the right creators for your brand and write the briefs that get content that’s on-message and on-brand.
Video & photo UGC
Native clips and stills.
Ad-ready variations
Multiple hooks and edits.
Product seeding & gifting
We get your product into the right hands and turn it into a steady stream of authentic content.
Usage rights
Cleared and whitelisted.
Customer content
Turn fans into creators.
How it works
From brief to scroll-stopping content.
Step 01
Strategy & brief
We define what content you need, where it’ll run, and the message, then build briefs creators can nail.
Step 02
Match creators
We source and vet creators who fit your brand, audience, and the style of content you need.
Step 03
Produce content
Creators shoot, we manage and review, and you get polished, ad-ready clips and photos with rights cleared.
Step 04
Deploy & iterate
Run it in ads and organic, see what performs, and keep producing more of what works.
Where you use it
One shoot, used everywhere.
UGC isn’t just for one channel. The content we produce works across your whole funnel.
Paid social ads
The top use, native UGC that converts on Meta, TikTok, and beyond.
Organic social
Keep your feed full of authentic content without filming it all yourself.
Product pages & site
Real content that builds trust right where people decide to buy.
Email
Authentic clips and photos that lift engagement in your campaigns.
Amazon & marketplaces
Listing video and images that make products stand out and sell.
Landing pages
Social proof in motion to lift conversion on key pages.
Our approach
Authentic, and built to perform.
UGC only works when it feels real and drives results. We hold both, content that looks native and is engineered to convert.
Authentic over polished
We keep content feeling real and native. The moment it looks like a slick ad, it loses the trust that makes UGC work.
Built to convert
Pretty isn’t the point. We brief for strong hooks and clear messaging so the content actually drives action.
The right creators
We match creators to your brand and audience, not just whoever’s available. Fit is what makes content believable.
Rights handled
Usage and whitelisting are sorted up front, so you can run the content in ads and anywhere else, worry-free.
FAQ
Questions, answered.
01What is user-generated content?
UGC is authentic, creator or customer-made content, usually native-style video and photos, that your brand uses in ads and organic. It looks real and relatable, not produced like a commercial.
02How is this different from your content and video service?
Content and video is our polished, produced work, branded and high-production. UGC is deliberately raw and native, made by creators to feel authentic. Different look, different use, and they pair well.
03How is it different from influencer marketing?
Influencers post to their own audience for reach. UGC creators make content that you own and run on your channels and ads. With UGC you’re buying the content, not their audience.
04Do the creators need big followings?
No. UGC creators are chosen for their content skill, not their reach. The value is the content itself, which you distribute through your own ads and channels.
05Can I use it in paid ads?
Yes, that’s one of the top uses. Native UGC often outperforms polished ads on social, and we clear usage rights and whitelisting so you can run it freely.
06Do you handle sourcing and briefs?
Yes. We match the right creators, write the briefs, manage production and review, and handle usage rights, so you get ad-ready content without the legwork.
07What kinds of content can I get?
Vertical video, testimonials, unboxings, demos, and photos, often with several hooks and edits per concept so you have plenty of variations to test in ads.
08How do we get started?
With a free UGC strategy call. We map where UGC fits your funnel, the creators and content you need, and how to put it to work. No pressure.
Let’s get content flowing
Authentic content that sells.
Book a free UGC strategy call and we’ll map where UGC fits your funnel and the content that’ll move the needle.
Book a free UGC strategy callWhat we’ll cover
- Where UGC fits your funnel
- The creators and content you need
- How to use it in ads and organic
- A plan to get content flowing
Free · No obligation · Toronto-based